Photography

Since the 80s engaged in photography. Especially from the rise of the web we specifically aimed at photography for application to the web. The web sets different requirements for the photo and the photographer . As the formats used deviate greatly from what is just common. It now becomes a challenge for the photographer to deviate from the standard, almost square formats, and to show the topic in a cutout of 2550 by 600 pixels for a header or 250 by 800 pixels for use in a side column.

Post production has become an important part in the photographers workflow. We use tools like Lightroom, Photoshop and NIK software to fine tune and model the photo into the perfect picture.

The applications and experiences are wide. Especially photography of the interior and exterior of ( holiday) homes proves to be a challenge. The image is after all decisive in the often emotion driven choice by the consumers. The challenge here goes far beyond simply taking the pictures but to dress up the overall atmosphere. The decor, the lighting, the season, the props are just some of the elements that we are trying to exert influence on. 

The same type of situation occurs at product photography for a website or web store. Again, the consumer let's his decision influence by the quality of the imagery available .